Do you know, without a doubt, what your district’s core goals and initiatives are for this school year?

After 31 years in education, I can finally say that I do, and so does every single teacher in our district. That isn’t to say we didn’t have goals in previous years; we certainly did. But like many educators, I was often unclear on what they actually were, or how they were supposed to shape my daily work in the classroom.

Living in California, the beginning of August signals our return to work. Our annual district orientation took place this week. We are also in the midst of some organizational shifts: navigating a potential unification with our local high school district, welcoming a new interim superintendent, and preparing for an upcoming math curriculum pilot.

When our new Interim Superintendent took the mic for her welcoming presentation, she included a single slide that clearly outlined our district focus (three core areas) alongside three manageable initiatives. Many of these build directly on the work we started in the last two years, making the vision feel focused rather than overwhelming.

It was deeply refreshing for me. Just as teachers are expected to post learning targets on the board so students know where they are headed, a district must clearly communicate its target destination to its staff.

Years ago, I had a candid conversation with a former district administrator about this very issue. I remember stating that I didn’t know what our district goals were, and that generic phrases like “raising test scores” didn’t qualify as a real goal in my book; it was far too broad and detached from daily practice. The administrator acknowledged that while goals existed, leadership had done a poor job communicating them. Unfortunately, despite that realization, very little changed in how information was shared – until now.

This year, the shift was as simple as presenting a clear visual slide at a district-wide meeting, followed by immediate action from site leadership. My site administrator took that slide, printed copies, and placed one in every teacher’s mailbox. We didn’t just hear the goals once in a crowded multipurpose room; we were given direct, permanent access to them.

Naturally, a piece of paper on a desk or posted next to a desk can easily get lost in the shuffle of daily classroom life. But knowing the administration, those goals won’t sit forgotten in a folder; they will be referenced, revisited, and integrated into teachers’ work throughout the year.

Will this clear communication actually make a difference? Educational research unequivocally says yes (Hattie). When a district aligns its staff around clear, actionable priorities – like our current focus on a new writing plan and expanding standards-based learning – it builds collective efficacy. We stop operating in isolated silos and start moving in the same direction, equipped with a common language and a shared point of reference.

As we kick off another school year, I’m curious about your experience: Does your district or school have clearly communicated goals this year, or are you still trying to guess the target?